Previously, she was a senior account executive at Trinity Group in Harrisburg. We were in the back, kind of at a low point and another. I didn’t know it was mail call actually, Belcher says. Ryan Belcher (Alpha Gamma Rho) says mail call was a sweet surprise for him and his partner. Here are some mail call moments that captured the importance of those envelopes. of users who clicked on at least one of the CTA. When the going gets tough and the dancers have to keep going, mail call keeps them sane and inspired. The higher the click rate, the better your email marketing campaign is.
CTR is a measure of success for email campaigns. The Sunday scaries are in full effect in the early hours of the last day of THON.
The ultimate goal of email campaigns is to maximize the Click Through Rate (CTR). Kelly was also instrumental in the management and content creation for a variety of marketing and social media channels. Email campaigns contain different types of CTA (Call To Action).
Regardless of where our dancers are dancing, we have collected letters from their supporters in order to make this weekend an impactful experience for all dancers, Molloy said. Prior to joining Four Diamonds, Kelly was an account director at Tierney, where she served as media contact for clients and coordinated interviews with regional and national publications. Molloy said THON 2021 Mail Call has found ways to inspire every dancer, and said Penn State’s commonwealth campuses have still taken part in this year’s event. She leads the team’s efforts in raising the profile of the organization and connecting the community to Four Diamonds’ mission of conquering childhood cancer.įor the past 10 years of her career, Kelly has developed and executed communications strategies to meet business objectives and engage audiences through media outreach, social media, cause marketing, publications, community outreach and coalition building. Technology regarding, THINK, and the THON Weekend Dashboard.Kelly Walker is the communications manager for Four Diamonds at Penn State Children’s Hospital. The Thank-a-Thon is the opposite of a phone campaign. People will appreciate it and they will remember you. It’s nice to simply be thanked for what we’ve already done. In today’s world, we are always being asked to do more, to give more. Supply Logistics regarding all in-kind donations and the THON Raffle. What a lift to the spirits You can provide that to your donors with an out-of-the-blue thank you call. Special Events regarding THON 5K, 100 Days 'Til THON, Family Carnival, the Road to THON Celebration and hair donations. The proceeds from all the combined events help to fund our mini-THONs total. Rules and Regulations: Fundraising Safety regarding DonorDrive, fundraising, and other fundraising safety topics. Continuing on from previous years will be the Mail Call for Dancers midway. Rules and Regulations: Event Safety regarding event safety and floor access during THON Weekend. Public Relations regarding all videos, the YouTube channel, THON sports games, press passes THON Weekend, interviews with families, social media, advertising, and all other press inquiries. buddy to review your work, e-mail might be better than a phone call. OPPerations regarding use of the Bryce Jordan Center, THON's recycling efforts, and event maintainence. a few times now in exchange for them delivering meals during the write-a-thon. Make sure you have adequate funds to cover the donation.
Merchandise regarding THON merchandise, the THON Store, THON logos, and anything related to licensing. When you click 'DONATE' you are authorizing funding for the donation of selected cause. Hospitality regarding food and beverage donations and promotions. Also contact this person for any general inquiries about THON.ĭancer Relations regarding the line dance, THON Weekend dancer events, dancer safety and EMS.ĭonor & Alumni Relations Alumni Engagement regarding Alumni Group involvement with THON, Alumni Group tours THON weekend, and other ways to get involved after graduation.ĭonor & Alumni Relations Development regarding individual, small business, foundation and corporate donations, benefiting and tours THON Weekend.Įntertainment regarding event performances throughout the year and THON Weekend.įamily Relations regarding families, family events, family speakers, and the Adopt-A-Family program.įinance regarding the Summary of Fundraising Activities, donations in memory or in honor of someone, corporate matching, check and credit card donations, and all other financial inquiries. Executive regarding all other questions that do not fall into a category noted below.Ĭommunications regarding student organization involvement in THON, or if you are a member of the Penn State community wishing to get involved in THON.